The Problem With Selective Simplicity

We love to say, “Keep it simple.” But selective simplicity creates a problem. We allow the things we value most to become incredibly complex—because we believe they require expertise, nuance, and sophistication. Then we demand that everything around them be simple. That contradiction costs more than efficiency. It costs trust, integrity, and ultimately your brand. …

Solution Evolution can make many products Without Solving a single Problem.

Solution evolution can be a good thing. We learn, adapt, and improve. But there is a point where evolution becomes substitution—each new solution simply solves the problems created by the previous one. The pattern becomes: Problem → solution → unintended problem → new solution → new unintended problem → repeat. Each step can look reasonable …